Digital Signage – A Revolution in Advertising
Digital signage has been one of the fastest growing industry sectors over the last few years. Its use is slowly changing the look of our high streets, with traditional print advertising in stores and retail complexes, being replaced with this dynamic new media.
Digital signage is a form of digital out of home advertising (DooH) where devices such as LCD, LED and plasma TV, most commonly found in homes for the purposes of entertainment, are being taken from the home and used for displaying advertising or information.
The benefits over traditional print media and static signs are manyfold. Not only are moving images and dynamic TV advertising far more eye-catching than traditional signs, digital signage is a more flexible media where content can be altered and adapted to suit different audiences or times of day.
Its use is now widespread with digital signage being commonplace in shops, retail parks, shopping malls, surgeries, drugstores and even gas stations. More and more applications and locations are being installed all the time, it is also possible to hire digital signage for events.
Sign & Digital UK 2010
Sign & Digital UK 2010 returns to the Birmingham NEC on the 13th, 14th and 15th April 2010, this is the the UK’s premier sign making and digital printing event.
With over 21 years experience of delivering high value for exhibitors and visitors, Sign & Digital UK is the industry’s annual showcase. Originally established for the sign making and digital printing industry the show now embraces the recent rise of digital signage and the overlap between visual and digital UK media.
The Digital Signage Showcase returns for the fourth consecutive year and provides an excellent opportunity to view the very latest products, technology and software innovations within this ever growing sector.
Digital Signage Expo 2010
Taking place on 23 – 25 Feb., 2010 in Las Vegas this is the worlds largest international trade show and conference dedicated to digital signage, interactive technology, and Out-of-Home networks.
If you’re looking for the best place to discover the advances in digital signage, interactive technologies and out-of-home networks — go check it out!